Week 4 Exercise

Task 1: Create a Temporal Identity for a Location

I found this exercise interesting. As I was still getting used to working After Effects, I still find it quite challenging to produce work that looks visually appealing. In this task we were told to create a temporal identity for a location. We were told it could be any loaction, even made up, as long as we were giving it an identity and trying to convey that through the temporal identity we made in After Effects.
For this, I decided that it might be easier if I made a location up. So using images from Creative Commons on Flikr.com I found images of a castle and green fields with rolling hills. In this, I'm trying to convey the sense of wonder and fantasy. Like it's a magical location that people could only dream existed.
Using the masking tool in After Effects was easier than I thought. I used the tool to hide certain parts of photographs and then to keep others.
I really like how the exercise turned out.
NB: My original file was lost, and so I had to try and recreate what I'd already done. I am not as happy with these results as what I was with my original temporal identity as the photographs are not the same, and therefore are not as effective (to me).



Task 2: Create a Tagline for the Location

To create the tagline for my location, I had to consider the feelings and emotions I was trying to convey. What type of identity was I trying to give this place?
As I mentioned above, I want my place to feel magical and almost imaginary. Like it doesn't really exist but people really want it to. And so I realised I wanted to use fantasy somewhere in the tagline.
I also want the tagline to convey that the location is a reality (for the purpose of the exercise, as I obviously just made it up). So as well as fantasy, I contradicted myself and used reality.
The tagline can now only be a question as I found it too hard to use contradicting words in just a short sentence. And so the tagline is: Fantasy? Reality...
I really like this as it's short and I think fairly memorable. It isn't wordy, which makes it easy to remember and because of the two opposite words, makes the tagline interesting.