Task 1: Create a 20 Second Reel for Mad Mack's
For this exercise, we had to create a 20 second advertisement for the company Mad Mack's, which was likened to Crazy Clarks.
I really enjoyed doing this exercise because we could be as cheesy and crazy as we wanted and it didn't matter.
For the ad reel, I used lots of basic techniques, like positioning, opacity and rotation to achieve a really 'cheap ad' kind of look, but I also experimented with a few of the animation and effects presets. These, I found, gave it a really rushed and cheap ad kind of look, which is what I got told was wanted.
I used red and yellow for basically all the text, shapes and outlining, just to keep in with the theme and colour styles, but they were also pretty bold colours, so that gave it a more 'look at me' kind of appeal.
In finishing the reel, it looks like an ad that would be played extremely late at night, because it's so cheaply done. I was actually quite pleased with the result.
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